Power Plate® equipment stars in two major advertising campaigns

Virgin Active health clubs in the UK and Italy and the world-famous Harrods department store in London have all chosen the Power Plate® machine to star in New Year advertising campaigns.

Virgin Active’s campaign, shot by famous fashion photographer Rankin, features a striking image of a woman in a red dress, standing on a Power Plate® pro5™machine, and the strapline ‘More Pleasure, Less Pain’.

The image has appeared on more than 90 roadside billboards and posters in London Underground stations, including such landmark locations as Regent’s Park, Piccadilly Circus and Leicester Square. It also appeared in print in regional newspapers, including London’s Metro and the Edinburgh Evening News.

Harrods also chose the Power Plate®machine to promote its famous January sale – with London’s iconic red double-decker buses bearing an image of the my3™ machine and the strap line – ‘There is only one sale’. A red Power Plate®machine was also used as part of the sale window display, next to a window poster, featuring the my3™ machine.

Source: Power Plate

Tags Blogalaxia: Sports, Power Plate, Virgine Active, London, United Kingdom

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